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Are your customers happy with your performance?
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Audit of Customer Expectations & Perceptions
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Be upfront with clients – continuous improvement isn’t just about coming up with bigger scores
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Brand image mix-up avoided by concrete supplier - Case studies
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Branding - What makes a brand work?
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Case studies on competitor intelligence
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Case studies on the value of market research
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Case studies on the value of market research
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Changing procurement channels – opportunity or threat? – White Paper
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Changing roles & influence in procurement channels under PFI – White Paper
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Communicating brand values is the key
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Competitor Research: How to avoid tunnel vision and maintain market position – White paper
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Construction Forecast 2008-2012
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Construction sectors & building materials 2005-2009
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Construction sectors & building materials 2006-2010
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Construction sectors and building materials
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DATABASE MANAGEMENT – Having the right strategy?
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Distribution in the construction industry
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Effective customer service research identifies areas for improvement to get ahead of the competition
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How good communicating of brand values is the key
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How manufacturers have used workshops to focus on their strategic direction – Case studies
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How professional firms have used a workshop format to help them work on their strategic focus – Case
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How to destroy your brand image by ignoring the ABCs of your website – White paper
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How to develop the right strategic direction for your company – White Paper
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How to escape the commodity market price trap
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How to use planning data to get the information you need for your marketing strategy – Case Studies
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How to use planning data to get the information you need to make a sound investment decision – Case
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How to use planning data to track demand for your marketing plan
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How understanding your customers’ can help drive business improvements that will increase customer r
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Identifying Gaps in Staff ‘Soft Skills’ Drives the Training Agenda
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If you decide to use advertising don’t rely on the advertising agency’s advice without researching t
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Innovation – Regular Innovators know how to use research at the key investment stage
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Innovation is more critical to business success than ever – White Paper
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Keeping prices up by segmenting your market according to customers needs
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Learn marketing through workshops
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Managing Information, Creating Knowledge
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Manufacturers use consumer research to focus product development and promotion – Case Study
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Market planning as an aid to investment decisions for contractors
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Market planning as an aid to investment decisions for manufacturers
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Market planning as an aid to investment decisions for professionals
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Market research underpins major marketing decisions (Paper 1) – Case Studies
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Market research underpins major marketing decisions (Paper 2) – Case Studies
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Marketing Planning - White Paper
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Meet your quality objectives by improving customer service
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New procurement channel contract patterns – A process overview – White Paper
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On the Edge – A special briefing for 2008
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Pricing case studies
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Procurement channels – Case studies
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Right sizing the sales force
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Segmentation drives out an effective customer servicing strategy
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Strategic Marketing Plans for Building Companies – A strategy to increase revenue quality in a group
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Strategic Marketing Plans for Not-For-Profit Organisations – Review of professionals institutions pu
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The 'Screwfix Phenomenon' - the market challenge of on-line & catalogue sales of building materials
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The value of different market research methods – White Paper
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The value of market research – White Paper
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Understanding the end-user – Case studies
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Understanding the end-user to make sure you meet their needs
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Understanding the end-user to make sure you meet their needs – White Paper
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Using marketing tools to get the most from your marketing budget
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Using planning data to assess the potential membership for an accredited membership organisation – c
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Using planning data to provide real insight into what is happening in a construction sector for your
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Using the Directional Strategy Matrix to identify the most attractive market sectors
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Using your people rather than price to beat the competition
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What to measure : The market size of imports to the UK - Case Studies
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Winning ways workshops – learn how to use marketing effectively
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Your helpline is a moment of truth – Is the way you are handling your callers giving them the right
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